Storytelling on Twitter

If you’re not on Twitter you probably don’t care. If you are on Twitter, you’re probably thinking to yourself, “Storytelling on Twitter? Yeah, RIGHT!”  It just seems like Twitter is designed for quick-hit, bursts of machine gun style sound-bites.  And, yes, that’s the way most people treat it. HOWEVER, there’s a different way to think […]

Finding Fabulous Facebook Fanpages

Have you ever thought to yourself, “This is a fabulous Facebook fan page.  I WISH there were more just like it?”  And, although Facebook has a function where they’ll show you some related/similar pages every now and again, this is not a feature that’s served up regularly or predictably. Well, my friend, I have the […]

How to “Gamify” a Burger!

I often hear about the “gamification of business” or get asked about HOW to gamify a product or service.  And, to be quite honest, this is no small feat.  It’s SO hard, in most cases, the client simply throws up their hands in frustration and gives up on the process.  True story! Put on your […]

What’s Included in a Really Great Blog Post?

Over the course of my ten year stint as a part-time blogger (both personal and professional), I have been frequently asked, “What are all the ‘right’ parts of a blog post” or “what should I include in my posts to make them great?”  Both good questions that may have crossed your mind, yes? STEP ONE — […]

Twitter Tools Used by the Top 100 #SM Influencers

Yesterday, I was a little shocked and surprised to find that I’m ranked #12 in the list of most prolific Tweeters among StatSocial’s Top 100 Social Media Influencers … this is according to DidIt.com in their post “Social Media Power Influencers: Who Tweets Fastest?”  In their post they clearly explain that there was no attempt to evaluate […]

Top 100 Social Media Influencers – 2015 Edition

The folks over at StatSocial and Haydn Shaughnessy have tweaked their algorithm and have generated this year’s list of Top 100 Social Media Influencers. Needless to say, I am HUGELY honored and ecstatic to be included in this list of luminaries who have been SO influential to me in my walk on this path called Social Media.

You Can’t “UNSEE” Something!

Several years ago I was presenting a new logo design to a medium sized company on the East Coast.  The logo was orange.  In the meeting the CEO said, “It looks like the Caterpillar Tractor logo!”  I pulled that logo up for comparison purposes and noted that there were NO similarities whatsoever. Even the color […]

New Logo for Olive Garden … MMMEH!

 Here are the old and new logos, respectively; Changing the corporate identity of a long-standing brand is a task that shouldn’t be taken lightly.  In fact, I would suggest that it not be done AT ALL unless there are clear and compelling reasons to do so. Okay, so Olive Garden had a 13% reduction in […]