Watch the Academy Awards tomorrow night and keep an eye on the tube during the commercials. Bank of America is unveiling its new brand strategy, including a new tagline. The company’s [...]
When designing logos for a client, I always explain that simplicity in design is tough. It’s much harder to pull off a simple, elegant design than it is to create a complex [...]
More on the recent happenings in the Coke-Pepsi battle. In my last post I talked about the impact of DVRs on commercial viewing and that advertisers need to embrace creative approaches, [...]