“Brand is the ‘f’ word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than [...]
It seems the topic of Intellectual Property, Patent and Trademark issues has heated up in the past year or so. At least it has for us. I often get asked how to find out if a company name, [...]
Although the tagline “Think different” evolved from the former “The power to be your best”, you still get the strong sense of how Apple connects with people. The [...]