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When writing ad copy, knowing it’ll be translated into a foreign language, you have to stay on your toes. Derrick Daye, with Branding Strategy Insider, shares some READ MORE

You’re driving down the highway and a mile up ahead on the other side of a tree you spot a small section of a sign…. The only thing you see is the side of a bright yellow [...]

What do these things have in common?:

• Your web activity logs
• Your last direct mail postcard
• Your last advertisement
• Google analytics
• A landing [...]

This tip comes from A-Ha Guy Allen Voivod …

Hot Blogging Tip: When you find your brain is overflowing with blog [...]

Verbosity leads to unclear, inarticulate things.
…€” Dan Quayle

Here’s a story from ResumeMachine.com.

Recently we had a server glitch where an order was [...]

Good friend and Radio Maven, Bill Phenix (

Creative branding, for sure, includes the first (and hardest) step …�� coming up with a fabulous name [...]

Greenville, SC …€” Greenville County, Dept. of Social Services. In a letter addressed to a former food stamp recipient:

Your food stamps will be stopped effective [...]

Two years after the movie St. Elmo’s Fire came out (holy cow, that was 1987), I was [...]