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For years now we’ve been suggesting to clients that their tagline should be two to four words long … not one, and avoid five or more. While watching the Patriots beat the Giants [...]

A long-standing rule of search engine friendliness is web site owners need to create inbound links … links from other sites pointing to your site…. Ten-ish years ago, when Google [...]

In a post titled “Your Ad is Not For You“, Seth writes:

Rewind to when you were first invited by a friend to attend your first birthday party … probably at the age of 4 to 6-ish…. This was the time when friendship (outside of your [...]

We have all received customer service that’s soooo poor we were compelled to lodge a formal complaint. The next, not so shocking step, is to endure the employees rote, canned, [...]

According to John Jantsch of Duct Tape Marketing fame, it’s going to be 2008 (read his full post

If you’re going to take on the ENORMOUS burden of developing, and then managing, a new Social Network, certainly one of the dilemmas you’ll face is how to monetize the venture. No [...]

Venture capitalists seem to be having a difficult time absorbing the concept of what social networking is really all about. In

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your [...]