For years now we’ve been suggesting to clients that their tagline should be two to four words long … not one, and avoid five or more. While watching the Patriots beat the Giants [...]
A long-standing rule of search engine friendliness is web site owners need to create inbound links … links from other sites pointing to your site…. Ten-ish years ago, when Google [...]
Rewind to when you were first invited by a friend to attend your first birthday party … probably at the age of 4 to 6-ish…. This was the time when friendship (outside of your [...]
We have all received customer service that’s soooo poor we were compelled to lodge a formal complaint. The next, not so shocking step, is to endure the employees rote, canned, [...]
If you’re going to take on the ENORMOUS burden of developing, and then managing, a new Social Network, certainly one of the dilemmas you’ll face is how to monetize the venture. No [...]
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your [...]