Changing Your Identity Can Be Dangerous to Your Brand
It would be a lot less funny if it weren’t true. A classic from Comedy Central about the brand dance performed by AT&T…
Double Top Secret Naming Strategy
In past posts I’ve talked about coming up with company names, domain names and taglines. In each case, I recommend a follow up to the process of going to the U.S. Patent and Trademark [...]
Were You Reeeeallly Paying Attention?
Before reading further into this post, watch this video first …
THINK About Those Acronyms!
A few days ago I wrote about the Entrepreneurial Dating site shortening their name (in their logo) down to the acronym “ED”. Problematic.
Sent to me yesterday (from Howard, [...]
Pick A Winner!
Addressing Negative Blog Comments
At the MicrocreditNH Entrepreneurial Exchange Day, yesterday, I gave TWO 90 minute sessions on blogging. An expected question from the crowd in [...]
An Awesome Speech By KD Paine
I’m sitting in a session at MicrocreditNH Entrepreneurial Exchange Day. What an amazing talk!! … Including a bit about real-time blogging and the immediacy of “new” [...]
Image Editing For Bloggers
I’ve given three training sessions on blogging for new clients this week … and it’s only Tuesday. Tomorrow, I’m speaking at the MicrocreditNH Entrepreneurial Exchange [...]
The Hazards of Techie Logo Design
A prospective client inquired about the specifics of building a new dating web site. He found another site that was already built and is in line with his idea. He wanted me to look at it to [...]