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    • Brand Strategy
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  • About
    • Portfolio
    • Accolades and Awards
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Archives

Monthly Archive for: "July, 2008"
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By skarritt
In Uncategorized
Posted July 28, 2008

Becoming a Security Blanket

Think back. Waayyyyyyyy back. There may have been a time when, as a child, you had a security blanket. Call it your bunckie, your bubby, your woobie, Rex … whatever it was, you likely [...]

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By skarritt
In Marketing
Posted July 21, 2008

Lincoln Sign Co. Gets It!

Often, in conversation with new clients who have not yet made any moves away from traditional media toward new media, I get the comment, “…that stuff really doesn’t apply to [...]

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By skarritt
In The Web
Posted July 17, 2008

Bolivian Sushi — Find it in the Long Tail

It’s critical that you understand the dynamics of “The Long Tail” as introduced to us by [...]

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By skarritt
In The Web
Posted July 17, 2008

Another Step in the Right Direction

This past week, Kevin Martin, chairman of the FCC, stated that the cable goliath Comcast had essentially violated the agency’s principles on open access to the [...]

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By skarritt
In Social Media
Posted July 15, 2008

Man, am I Ticked Off!!!!

I procrastinated — ACK!. Although I started the planning almost a year ago, I didn’t put the date of PodCamp Boston 3 on my calendar. [...]

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By skarritt
In Blogging
Posted July 10, 2008

A Lesson in Blogging

Another masterpiece by Chris Brogan.

Some people are unoriginal and just regurgitate other people’s stuff. [...]

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By skarritt
In Social Media
Posted July 9, 2008

A Widget Metaphor

At the 2008 WidgetWeb Expo, I think all but just a few of the two dozen+ presenters felt compelled to give an explanation of what a widget is. Considering the audience was one of the most [...]

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By skarritt
In You don\'t say!
Posted July 9, 2008

A Brand Equity Ditty

Knowing that my next post will be longer than usual (like my last two have been), I’ve decided to balance things out and give you a quickie quote;

“Brand equity [...]

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By skarritt
In Brand-tastic
Posted July 4, 2008

Family, Brands and the 4th of July

I’m getting ready to go walk in the Fourth of July Parade in downtown Laconia, NH. For the past two years my whole family has participated. My boys, Connor and Cameron recently earned [...]

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