Have you ever thought to yourself, “This is a fabulous Facebook fan page. I WISH there were more just like it?” And, although Facebook has a function where they’ll show you some related/similar pages every [...]
I often hear about the “gamification of business” or get asked about HOW to gamify a product or service. And, to be quite honest, this is no small feat. It’s SO hard, in most cases, the client simply [...]
Over the course of my ten year stint as a part-time blogger (both personal and professional), I have been frequently asked, “What are all the ‘right’ elements of good blog post content” or “what [...]
Yesterday, I was a little shocked and surprised to find that I’m ranked #12 in the list of most prolific Tweeters among StatSocial’s Top 100 Social Media Influencers … this is according to DidIt.com in their post [...]
Coming up with a brand name can be difficult. Coming up with a GREAT brand name can be darn near impossible! Read our whole "Name Game" category for some great tips!
The folks over at StatSocial and Haydn Shaughnessy have tweaked their algorithm and have generated this year’s list of Top 100 Social Media Influencers. Needless to say, I am HUGELY honored and ecstatic to be included [...]
“22 Haunted House Reactions to Pee Your Pants With Laughter” was the title of a Mashable blog post I just read. The actual purpose of this post might seem a little ‘off’ at first blush but go with me. As [...]
Several years ago I was presenting a new logo design to a medium sized company on the East Coast. The logo was orange. In the meeting the CEO said, “It looks like the Caterpillar Tractor logo!” I pulled [...]
Here are the old and new logos, respectively; Changing the corporate identity of a long-standing brand is a task that shouldn’t be taken lightly. In fact, I would suggest that it not be done AT ALL unless there are [...]
I just found out the Edublog Awards are accepting nominations for just one more day! I’d like to throw in the bid for my favorite Edu-Blogger, Francie Skarritt — www.FrancieSkarritt.com. I believe her blog is [...]
Yes, stock photography has been around as long as advertising and marketing. And, not too surprisingly, the process of getting great stock photos as changed dramatically as the Internet technologies and web-based business models have [...]
Viacom blocks YouTube Video! Here’s a screenshot of a video which WAS a clip of Daily Show’s Jon Stewart riffing on Obamacare; OF COURSE Viacom is fully within their rights to take action against anyone who grabs a [...]
I often talk to clients about what constitutes “great logo design.” I’ll comment on things like balance, simplicity, positive vs. negative space and implied meaning. Most often these comments are met with [...]
Let me start with my favorite quote of all time…. “Imagination is more important than knowledge.” ~Albert Einstein With that said, I understand that, for some people, getting into a creative groove is PAINFULLY [...]
An interesting twist on the “Explorer Archetype” … New members of the Flock — brothers John, Martin and Michael Benoit — launched their new business enterprise after a brand and identity creation process. After [...]
Here’s a quickie post with a question for you … Quick: Take a look at this picture and see if something doesn’t feel right to you? When I walked by this boutique/shop/restaurant, my immediate reaction was: I get combining [...]