In Taglines

Watch the Academy Awards tomorrow night and keep an eye on the tube during the commercials. Bank of America is unveiling its new brand strategy, including a new tagline. The company’s previous tagline, “Higher Standards”, is being removed from all of their national advertising.

Want to guess if the new tagline will follow these rules?

…€¢ Super short
…€¢ LOTS of information/emotion
…€¢ Oriented to the corporate brand
…€¢ NOT oriented to the banks products/services

Expect BofA’s relatively new agency (The Omnicom Group – as of August 2005) to come up with a good one. I know I’m definitely more excited about this than if Borat (Sacha Baron Cohen) wins the award for “Best Adapted Screenplay”.

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