I wrote my first post on how to come up with a good brand name wayyyy back in 2006. And, although I haven't added anything new since 2009, I OFTEN refer people to this category. My intent, all along, has been to turn this category into a book. A short book, albeit an important book! To act as a resource, I even created a short page of "rules" on how to come up with a great domain name.
Well, fast forward six years, through the advent of social media, the launch of a new agency and LOTS of water under that proverbial bridge. I recently read a fabulous blog post that adds some new thinking to this process of naming. Carrie Morgan and the folks over at Social Media Today wrote a post called "Is the Name of Your Business Costing You a Fortune?"
In it, they succinctly add three new concepts to the mix of coming up with a new brand name:
- Don't choose a name that's too generic.
- Don't choose a name that's too long.
- Don't use an acronym.
Although I would normally just recap and digest the points, in this case I suggest you click on over to read the whole article. It's a good one.
THANKS CARRIE!! (Now I have to go and edit my domain name rules. Sigh. No rest for the weary.)