In Name Game

I wrote my first post on how to come up with a good brand name wayyyy back in 2006. And, although I haven't added anything new since 2009, I OFTEN refer people to this category. My intent, all along, has been to turn this category into a book. A short book, albeit an important book! To act as a resource, I even created a short page of "rules" on how to come up with a great domain name.

Well, fast forward six years, through the advent of social media, the launch of a new agency and LOTS of water under that proverbial bridge. I recently read a fabulous blog post that adds some new thinking to this process of naming.   Carrie Morgan and the folks over at Social Media Today wrote a post called "Is the Name of Your Business Costing You a Fortune?"

In it, they succinctly add three new concepts to the mix of coming up with a new brand name:

  1. Don't choose a name that's too generic.
  2. Don't choose a name that's too long.
  3. Don't use an acronym.

Although I would normally just recap and digest the points, in this case I suggest you click on over to read the whole article.  It's a good one.

THANKS CARRIE!!  (Now I have to go and edit my domain name rules.  Sigh.  No rest for the weary.)

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