Advertising

Check out this Holiday Inn commercial featuring three corporate dweebs capping on a female cohort’s blog. It’s not [...]

Creating a powerful advertisement is tough… really tough. One approach would be to keep the ad to a simple powerful title, a sentence of small descriptive text (just enough), and one [...]

When writing ad copy, knowing it’ll be translated into a foreign language, you have to stay on your toes. Derrick Daye, with Branding Strategy Insider, shares some READ MORE

Although the tagline “Think different” evolved from the former “The power to be your best”, you still get the strong sense of how Apple connects with people. The [...]

My post about GMs assembly line robot was misunderstood by some which led to my clarification that I [...]

When designing logos for a client, I always explain that simplicity in design is tough. It’s much harder to pull off a simple, elegant design than it is to create a complex [...]

Note the way the title of this post was written. Now, take a look at this New York Times Ad called “

OF COURSE it was going to happen after publishing something like my last post. Heavy sigh. Joan writes;

Your points on this are well taken BUT consider if you lost your [...]

A couple of advertising issues in the news:

1) The American Foundation for Suicide Prevention has asked that GM pull it’s [...]

Taking back large portions of your life by recording long television programs (called time shifting) is a great idea.