Creating a powerful advertisement is tough… really tough. One approach would be to keep the ad to a simple powerful title, a sentence of small descriptive text (just enough), and one [...]
When writing ad copy, knowing it’ll be translated into a foreign language, you have to stay on your toes. Derrick Daye, with Branding Strategy Insider, shares some READ MORE
Although the tagline “Think different” evolved from the former “The power to be your best”, you still get the strong sense of how Apple connects with people. The [...]
When designing logos for a client, I always explain that simplicity in design is tough. It’s much harder to pull off a simple, elegant design than it is to create a complex [...]