Brand-tastic

Several years ago I was presenting a new logo design to a medium sized company on the East Coast.  The logo was orange.  In the meeting the CEO said, “It looks like the [...]

 Here are the old and new logos, respectively;

I often talk to clients about what constitutes “great logo design.”  I’ll comment on things like balance, simplicity, positive vs. negative space and implied meaning. [...]

An interesting twist on the “Explorer Archetype” …

New members of the Flock — brothers John, Martin and Michael Benoit — launched their new business enterprise after a [...]

Here’s a quickie post with a question for you …

Quick: Take a look at this picture and see if something doesn’t feel right to you?

One simple question: “HOW can this possibly help a company’s branding image?” [PHOTO]

POP QUIZ!  Can improper electrical maintenance dramatically impact your brand?

Answer: YES!

While driving home from Celebration Cinema in [...]

I’m getting ready to go walk in the Fourth of July Parade in downtown Laconia, NH. For the past two years my whole family has participated. My boys, Connor and Cameron recently earned [...]

I’ve spent the entire morning catching up on the podcasts I subscribe to.  When I have the time, I’ll also go out and check out who’s new on the scene.  I’ll subscribe [...]

It would be a lot less funny if it weren’t true. A classic from Comedy Central about the brand dance performed by AT&T…