I often hear about the “gamification of business” or get asked about HOW to gamify a product or service. And, to be quite honest, this is no small feat. It’s SO [...]
A group of people got together with the idea that infusing a process with fun will cause people to do that process more often. It will actually get people to change their behavior. What [...]
Often, in conversation with new clients who have not yet made any moves away from traditional media toward new media, I get the comment, “…that stuff really doesn’t apply to [...]
I listened to a podcast earlier today from Christopher Penn and John Wall (Marketing Over Coffee … my favorite marketing podcast) and the discussion revolved around blogging, [...]
In December 2006 I spent several weeks leading up to the New Year, in collaboration with Allen Voivod at Epiphanies, prepping a guide called Go Nuts [...]
