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  • Services
    • Brand Strategy
    • Web Site Development
    • Social Media Engagement
  • About
    • Portfolio
    • Accolades and Awards
  • Blog
  • Contact

Taglines

Short-n-sweet
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By skarritt
In Taglines
Posted December 30, 2007

Two (or Three) Little Words

For years now we’ve been suggesting to clients that their tagline should be two to four words long … not one, and avoid five or more. While watching the Patriots beat the Giants [...]

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By skarritt
In Taglines
Posted September 15, 2007

A Less-Horny Tagline

For years I’ve talked about the benefits of brevity in tagline development. My usual pitch recommends the creation of a two to four word blurb. Then I usually give the one example of, [...]

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By skarritt
In Taglines
Posted February 24, 2007

BofA Reaching for a Higher Standard?

Watch the Academy Awards tomorrow night and keep an eye on the tube during the commercials. Bank of America is unveiling its new brand strategy, including a new tagline. The company’s [...]

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By skarritt
In Taglines
Posted December 21, 2006

No Habla Slogano

Thinking of taking your brand “international?” If you do, don’t just stick the words into Babelfish and hope for the best.

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By skarritt
In Taglines
Posted December 9, 2006

Tag The Rude Cactus

OK kids, put on your thinking caps! If you’ve been reading the last 10-11 posts, you’ve noticed that they’re almost all about “naming”. This includes coming up [...]

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By skarritt
In Taglines
Posted November 3, 2006

A Higher Brand Standard

Bank of America uses the tagline “Higher Standards”. If this is true, and if they [...]

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By skarritt
In Taglines
Posted September 28, 2006

A Simple Little Word

A la Nick Usborne (in his classic book Net Words) we use the term “velocity” to describe the power of taglines.  What’s a tagline you say?  Some call it a [...]

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