For years now we’ve been suggesting to clients that their tagline should be two to four words long … not one, and avoid five or more. While watching the Patriots beat the Giants [...]
For years I’ve talked about the benefits of brevity in tagline development. My usual pitch recommends the creation of a two to four word blurb. Then I usually give the one example of, [...]
Watch the Academy Awards tomorrow night and keep an eye on the tube during the commercials. Bank of America is unveiling its new brand strategy, including a new tagline. The company’s [...]
OK kids, put on your thinking caps! If you’ve been reading the last 10-11 posts, you’ve noticed that they’re almost all about “naming”. This includes coming up [...]
A la Nick Usborne (in his classic book Net Words) we use the term “velocity” to describe the power of taglines. What’s a tagline you say? Some call it a [...]