Taglines

For years now we’ve been suggesting to clients that their tagline should be two to four words long … not one, and avoid five or more. While watching the Patriots beat the Giants [...]

For years I’ve talked about the benefits of brevity in tagline development. My usual pitch recommends the creation of a two to four word blurb. Then I usually give the one example of, [...]

Watch the Academy Awards tomorrow night and keep an eye on the tube during the commercials. Bank of America is unveiling its new brand strategy, including a new tagline. The company’s [...]

Thinking of taking your brand “international?” If you do, don’t just stick the words into Babelfish and hope for the best.

OK kids, put on your thinking caps! If you’ve been reading the last 10-11 posts, you’ve noticed that they’re almost all about “naming”. This includes coming up [...]

Bank of America uses the tagline “Higher Standards”. If this is true, and if they [...]

A la Nick Usborne (in his classic book Net Words) we use the term “velocity” to describe the power of taglines.  What’s a tagline you say?  Some call it a [...]