Yes, stock photography has been around as long as advertising and marketing. And, not too surprisingly, the process of getting great stock photos as changed dramatically as the Internet [...]
I often talk to clients about what constitutes “great logo design.” I’ll comment on things like balance, simplicity, positive vs. negative space and implied meaning. [...]
For as long as I can remember — in helping small businesses with their marketing and web strategies — I’ve struggled with the one big difference between micro-businesses and businesses [...]
Consider this as a potential company tagline. It could be a little generic … a little too cliche … a little too vanilla. Unless, of course you see how the rest of [...]
We have all received customer service that’s soooo poor we were compelled to lodge a formal complaint. The next, not so shocking step, is to endure the employees rote, canned, [...]
Yesterday, Seth points out that Real Estate brokers used to all charge the same fee. Not anymore. This begs the question, “what would you need to do to justify charging, say, [...]
When you’ve built up soooo much brand equity over the course of generations, and have become synonymous with your entire product category (like Kleenex has done), you might tend to rest [...]