0 By skarritt In Werd MajicPosted April 23, 2008American Idol, Brand and Great Copy“Hello. My name is Kevin, and I’m an American Idol addict.” “HELLO KEVIN!” There. I said it. Now that it’s out in the open, let me tell you [...] READ MORE
0 By skarritt In The Junk Drawer, Werd MajicPosted December 1, 2007Why Use KickA$$ Headlines? …“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your [...] READ MORE
0 By skarritt In Werd MajicPosted June 16, 2007Let’s Give a Big “WOOT” for Great Copywriting!This is one of those “you’ve gotta read it to believe it” things…. The online, discount product site, www.woot.com, [...] READ MORE
0 By skarritt In Werd MajicPosted May 3, 2007Words Can Be Razor SharpTwo great master wordsmiths toy with [...] READ MORE
0 By skarritt In Werd MajicPosted April 7, 2007Say WHAT?!In business, clarity in communication is King! Another one from our friends at the IRS … Passive activity income does not include the following: Income for an activity [...] READ MORE
0 By skarritt In Werd MajicPosted December 23, 2006Funny Government WritingI came across this really great list of tips on “How to Write Good.” I started reading with interest [...] READ MORE