0 By skarritt In You don\'t say!Posted July 9, 2008A Brand Equity DittyKnowing that my next post will be longer than usual (like my last two have been), I’ve decided to balance things out and give you a quickie quote; “Brand equity [...] READ MORE
0 By skarritt In You don\'t say!Posted August 27, 2007A Quote from the Great One “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” … [...] READ MORE
0 By skarritt In You don\'t say!Posted April 22, 2007Now THAT’S a Mouthful!Verbosity leads to unclear, inarticulate things. … Dan Quayle More >> READ MORE
0 By skarritt In You don\'t say!Posted April 14, 2007You Really Should Read Outgoing LettersGreenville, SC … Greenville County, Dept. of Social Services. In a letter addressed to a former food stamp recipient: Your food stamps will be stopped effective [...] READ MORE
0 By skarritt In You don\'t say!Posted March 31, 2007The ‘F’ Word of Marketing“Brand is the ‘f’ word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than [...] READ MORE
0 By skarritt In You don\'t say!Posted March 17, 2007A Direct Hit Brand QuoteThe Blake Project reminds us of a fabulous quote from branding gurus Al Ries and Jack [...] READ MORE
0 By skarritt In You don\'t say!Posted February 9, 2007On Words, Pegs and IdeasHenry Ward Beecher enlightens us: All words are pegs to hang ideas on. READ MORE
0 By skarritt In You don\'t say!Posted February 4, 2007On Lions and LustJohn Lahr, prolific writer and son of Burt Lahr (Wizard of Oz’s Cowardly Lion), shares with us all: “Society drives people crazy with lust and calls it [...] READ MORE
0 By skarritt In You don\'t say!Posted January 11, 2007Complexity and Simplicity Making the simple complex is commonplace; making the complicated simple, [...] READ MORE
0 By skarritt In You don\'t say!Posted December 27, 2006Brand Poetry If you love somebody,Set her free…If she comes back, she has brand loyalty READ MORE