In Brand-tastic

POP QUIZ!  Can improper electrical maintenance dramatically impact your brand?

Answer: YES!

While driving home from Celebration Cinema in Lansing, Michigan yesterday, I had to stop and take a picture of the outdoor signage for the local Hooters Restaurant.  First, here’s what the westbound folks get to see:

No problem there, right?  Now, HERE’S what the eastbound lane sees:

Quite a bit different, wouldn’t you say?  Now, I know it’s pure coincidence that those particular neon bulbs were burned out, but HOLY COW this can’t be what the Hooter’s marketing folks have in mind for their brand!  Hmmmmm … on second thought.

Recent Posts

We haven't flown the coop! But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search