POP QUIZ! Can improper electrical maintenance dramatically impact your brand?
While driving home from Celebration Cinema in Lansing, Michigan yesterday, I had to stop and take a picture of the outdoor signage for the local Hooters Restaurant. First, here’s what the westbound folks get to see:
No problem there, right? Now, HERE’S what the eastbound lane sees:
Quite a bit different, wouldn’t you say? Now, I know it’s pure coincidence that those particular neon bulbs were burned out, but HOLY COW this can’t be what the Hooter’s marketing folks have in mind for their brand! Hmmmmm … on second thought.