In Brand-tastic

POP QUIZ!  Can improper electrical maintenance dramatically impact your brand?

Answer: YES!

While driving home from Celebration Cinema in Lansing, Michigan yesterday, I had to stop and take a picture of the outdoor signage for the local Hooters Restaurant.  First, here’s what the westbound folks get to see:

No problem there, right?  Now, HERE’S what the eastbound lane sees:

Quite a bit different, wouldn’t you say?  Now, I know it’s pure coincidence that those particular neon bulbs were burned out, but HOLY COW this can’t be what the Hooter’s marketing folks have in mind for their brand!  Hmmmmm … on second thought.

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