In Marketing

Here’s a press release from Acorn Creative and Epiphanies, Inc………

Local Companies Partner to Help Small Businesses and Service Professionals Sharpen Their Marketing in 2007

The New Year offers small businesses a chance to refresh their focus, correct past mistakes, and set a bold new course to improve their performance. Two local companies, Acorn Creative of Laconia and Epiphanies, Inc. of Gilford, recently partnered up to help businesses start 2007 on the right track.

The result of their collaboration debuted Tuesday, December 19th. “The Secret to Making Your Business Go Nuts in 2007” is a free special report offered by the two companies as a PDF download from their website,

“A lot of small businesses told us 2006 didn’t go as well as they’d hoped,” said Lani Voivod of Epiphanies, Inc. “Now that 2007’s right on top of us, we wanted to help business owners and solo professionals get off to a great start.”

Acorn and Epiphanies combined their complementary skills and service offerings to create the special report. Acorn performs brand consulting, graphic design, and website development. Epiphanies specializes in idea generation, information product creation, and integrated marketing strategies.

“When businesses come to us for a new website, a new brochure, or a new direct mail piece, we like to step back and look at the bigger picture,” said Kevin Skarritt of Acorn Creative. “If the company isn’t making a real connection with their target market, it doesn’t matter how well-designed their new website or print piece is, or how many more people hear about the company because of a new marketing element.

“If the company fails to build a consistent identity over time, the company is bound to fail. We don’t want that to happen. That’s why we step back and make sure the foundation is in place, and that’s what the ‘Go Nuts’ special report is really about.”

“We’re not exactly ‘quick fix’ people,” added Allen Voivod, also with Epiphanies, Inc. “Great business stories have three success factors in common: Building audience relationships, expert reputations, and client bases. None of that happens overnight.”

Because of their similar approaches to business development, Acorn and Epiphanies chose to focus on tactics for improving those success factors in their report. At the same time, they also lay out the underlying strategy behind Acorn’s design process …€“ a strategy that’s helped Acorn win “Best of the Web” honors from Forbes magazine for the last six years.

“The Secret to Making Your Business Go Nuts in 2007” free special report, which explains the fundamental ideas behind Acorn’s business development strategy and seven ways a business can put those ideas into action for themselves, is available online through January 31st, 2007.

To access the report, and for instructions on how to secure one of 60 free consultations being offered by Acorn Creative in January 2007, go to

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