When you’ve built up soooo much brand equity over the course of generations, and have become synonymous with your entire product category (like Kleenex has done), you might tend to rest on your brand laurels a bit. Not so for this super-star brand. Watch this TV commercial and, in particular, note the tagline and the tie to the website. It just brings a tear to my eye … sniff, sniff … quick, hand me a Kleenex!
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