This is one of those “you’ve gotta read it to believe it” things…. The online, discount product site, www.woot.com, posts a single product daily…. Super discounts make it worthy of your attention, BUT, I know I’ll be visiting it daily just to read the copy!… Here’s a snippet (from a post describing a sponge toy for office workers called the USB Missle Launcher):
In mere minutes, even the calmest workplace can turn into a blood-soaked abattoir of human misery, a cut-throat killing field where only the sociopathic and the well-armed will survive. Military experts say the war in Chechnya started when a pudding cup went missing from an office fridge. The USB Missile Launcher might be all that stands between you and total annihilation. Plus, it…s lots of fun.
Now THAT’S engaging copy!… Does your marketing copy reek of visual metaphors and quirky, story-like prose? … or does it just reek?