An interesting twist on the “Explorer Archetype” …
New members of the Flock — brothers John, Martin and Michael Benoit — launched their new business enterprise after a brand and identity creation process. After deciding to tap into the ‘explorer archetype’, they even went a step further and focused their branding efforts on the consummate explorer, Marco Polo. Specifically, this focused idea resonated with them because Polo was a land explorer (not sea or space) which required him to interact with numerous cultures and peoples … learning their languages and customs.
To be a really GREAT leader, from their ‘vantage point’, requires you to know your audience, your customers, your team.
Check out their new name and their new logo…
Note: The three curves representing the three brothers … also reflective of three ascending peaks in a mountain range. The best place to find a successful explorer? At a ‘vantage point’, of course!
