A group of people got together with the idea that infusing a process with fun will cause people to do that process more often. It will actually get people to change their behavior. What do they call this theory? … Welllll, “The Fun Theory” silly. Now, here’s a tougher question. Who came up with this theory? A marketing firm? … Nope. A game designer?… Strike two. A social scientist? … Wrong again. Give up? It was Volkswagen!
So, what have we learned?
Thinking outside the box is not only OK, sometimes it’s brilliant! Marketing by creating campaigns NOT within your industry can work simply because they’re good ideas and they associate you with those ideas. Fun is a wonderful thing.
Check out the four or five videos created under this campaign to date at www.TheFunTheory.com. They’re all fabulous ideas and you won’t be able to stop yourself from smiling. Here’s a sample;
