I could go on about how Tammy gets it — but I think you can see here that she has NO problem with being fearless, and bold with her brand and marketing. During a presentation she gave yesterday, she referred to the Fish Philosophy and how the suggestion of infusing your work environment with “Play” can transform your business. Tammy, I just want to know … Are you hiring???
Consider this as a potential company tagline. It could be a little generic … a little too cliche … a little too vanilla. Unless, of course you see how the rest of the brand is spun. Here’s a picture of Tammy Levesque, owner of The Fitness Edge in Meredith, NH, proudly displaying her “business card”. Yes, that’s a plastic nose! The tagline now takes on a whole new meaning. Oh, and it also is usable as a pencil sharpener!