You're looking into this whole Social Media craze and trying to decide if it's the right thing for you and your company... yes? There's really two questions here;
1. Is Social Media Marketing 'right' for me?
2. If I do this, what's the best approach for social media engagement? ... and what are the best resources?
(bonus points to you if you caught me slipping in a third question there!)
The simple answer to question #1 is a LOUD AND STRONG, YES!!!!! The speed and cost effectiveness of social media marketing makes it the strategy of choice for 99.9% of the most successful companies!! If you don't think so, do a Google search for "<your industry/product/service> <your city/state>." For example; "Lawnmowers Arizona" or "Whirlygigs Ohio" or "Angel Investor Michigan" ... it doesn't matter what the combination is, I'm sure you're going to find that MANY of your competitors are popping up in those golden few search results. Do the same search in Facebook (with its whopping 950 MILLION members) or Twitter or LinkedIn or Pinterest or Instagram or or or or .... You're getting the idea. The world of social media is MASSIVE and, like its name implies, is abuzz with people talking ... about products, services, what they love, what they hate, etc. If you're not a part of the social media conversation, you ARE invisible!
The big shift here is that there's a LOT for you to learn and the approach will take you in a direction completely different than you've taken with your marketing in the past. But that doesn't mean you should be afraid of the change and that CERTAINLY doesn't mean you should delay any longer.
The answer to question #2? Give me a call for a quick chat (always a freebie) and I'll give you a ton of clarification. I'll break it down for you ... give you a plan.
If the process of building your social media engagement plan isn't completely pain-free, then I'm not doing MY job!
Here are just a few of my social media engagement credentials: