In Social Media

Jeremiah Owyang, Forrester Research Analyst, recaps content from past posts to help companies determine their level of Social Media sophistication. His five questions are:

  1. What is Social Media?
  2. Why does it matter?
  3. What does it mean to my business?
  4. How do I do it right?
  5. How do I integrate across the enterprise?

As you read through the list you can gauge what question you and your company might currently be asking. Since the questions are ordered in “level of evolution”, you can figure out where you stand in the broader landscape of social media. Are you ‘more’ or ‘less’ evolved than your competitors?
For you social media uber-geeks out there who quickly jumped all over question five, I think there’s actually a sixth question for you … “How can I become a Social Media thought leader in my industry?”

Not only would we suggest you quickly come up to speed on this dynamic shift in global business, we also challenge you to look to the future and help blaze trails for those companies who are, let’s say, still pulling themselves out of the primordial ooze.

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