A prospective client inquired about the specifics of building a new dating web site. He found another site that was already built and is in line with his idea. He wanted me to look at it to see what I thought. That discussion, however, is NOT the reason for this post!
He showed me the site – built by a techie/programmer – which is called “Entrepreneur Dating”. The screen shot below will clue you in on why you should not let your IT people do your design or brand strategy. I’ll stop here and let the logo speak for itself. … wait for it … wait for it … wait for it. Do you see the problem?