ClickZ Network’s Kate Kaye reports some pretty dismal data about the woes of traditional newspaper media. Interestingly, a quote from the article:
“Additionally, nearly one-third of their Web clients are local real estate companies and automobile dealerships, two categories of retailers that are cutting back their overall advertising outlays.”
… showing a reliance of the media on two OTHER industries that are being hit heavily by Internet technologies and the slow economy.
Really, the gist of the report is that pure online advertising plays (e.g. Google, AOL, Yahoo) will consistantly have a leg up, unless newspapers can effectively detach their online operations from their traditional brick and mortar operations … a complete paradigm shift.
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