According to John Jantsch of Duct Tape Marketing fame, it’s going to be 2008 (read his full post here)…. Considering all that has happened in the past 6 months, I can’t disagree with that assessment one iota…. Consider; in the last month Acorn Creative has completed a social network for the Real Estate Investment industry (launching next week) … AND are well under way with a social network for the equestrian world … AND have had discussions about social networks for at least four other highly niched industries.
In each of these cases, the founders of the ventures were forward thinking, aggressive, entrepreneurial types who recognize the power and direction of social media…. Well ahead of the masses in their respective industries…. What will be interesting is watching the marketing efforts behind each venture and see how each network will educate the masses in an attempt to quickly gain adoption…. The first, fastest and best network in each niche will face this same challenge … and, IF they are successful, they’ll maintain their front runner status with all other followers scrambling to catch up.
2008 is indeed going to be an interesting year.