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A “Trip” is …

  • A planned path from here to there
  • Well trodden
  • Predictable
  • Nothing new … mundane
  • Repetitious and safe

A “Journey” is …

  • Without a predictable destination
  • A path over, as of yet, unseen territory
  • Ripe with challenges
  • Exciting, fresh and new
  • A thrilling, risk-filled adventure

Question:  Is your business development more like a trip, or a journey?  What about your career?  What about your next product or service?

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