For years now we’ve been suggesting to clients that their tagline should be two to four words long … not one, and avoid five or more. While watching the Patriots beat the Giants last night (GO PATS!) we were treated with three relatively new two-word corporate taglines:
- Wendy’s … “That’s Right”
- Miller Lite … “Good Call”
- Radio Shack … “Do Stuff”
Fabulously brand oriented, not product/service specific and oozing with nuance and meaning. All I can say is “I’m Lovin’ It.”
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