In Taglines

For years now we’ve been suggesting to clients that their tagline should be two to four words long … not one, and avoid five or more. While watching the Patriots beat the Giants last night (GO PATS!) we were treated with three relatively new two-word corporate taglines:

  • Wendy’s …€” “That’s Right”
  • Miller Lite …€” “Good Call”
  • Radio Shack …€” “Do Stuff”

Fabulously brand oriented, not product/service specific and oozing with nuance and meaning. All I can say is “I’m Lovin’ It.”

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