Before reading further into this post, watch this video first …
Seth Godin commented on this clip and pointed out the most important point … If you think interuptive marketing (advertising) will get past the consumer’s mental filters, you’re sadly mistaken. If a brain is busy, it is amazingly good at blocking out everything else around it.
Here’s something else to consider. A great ad with a great message, delivered in a unique and powerful way does NOT have to cost a lot! In fact, I would suggest that some of the best messages around are low-tech or no-tech works of art that required nothing more than creativity. Here’s a good example from the stars at Crispin Porter.
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